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Welcome to Web Training India - A Learning Destination

About Us

PPC is a most efficient online marketing model used to drive maximum traffic to your website. Whenever an user clicks on the ads, then only advertiser pay to the publisher of the ads.

This course will give you rigorous knowledge on PPC advertising like creating and managing campaigns, bidding strategies, ads creation and keyword usage, landing pages and other PPC concepts.

Who should go for this course

Professionals who wish to uplift or make their career in digital marketing and paid marketing, this course is surely to catch for them. Along with this, this course is also beneficiary for business owners, online marketers, bloggers, social media managers and fresh graduates too.

PPC Course offers

Google Adwords
  • Account setup
  • Creating adwords account
  • Adding adwords account
  • Dashboard
  • Billing Setup
  • Bidding Strategies
  • CPC, CPA, ROAS, Maximize Clicks, Maximize conversions, Target search page location, Target outranking share, Enhanced CPC
  • Shared Library
Ad Server Display
  • Ad networks
  • Publishers
  • Advertisers
  • Ad inventory
Video Ads
  • TrueView Video ads
  • Bumper Ads
Creating Campaign
  • Creating Campaign
  • Limitations of Campaign
  • Multiple Accounts Management
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget Setup
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad Extentions: Call, Callout, Sitelink, Snippet, Message, Location, Apps, Promotion and More
Ad groups & Keywords
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Keywords Targeting
  • Importance Quality Score
  • Keyword Style/Type (Broad, Phrase, Exact, Broad Modifier and Negative)
  • Target Placement Targeting
  • Topics & Interest based Targeting
  • Customized Trageting Settings
Bidding Strategies
  • Cost per Click (CPC) strategy
  • Cost per Mile/thousand Impressions (CPM) Strategy
  • Cost per Acquisitions(CPA) Startegy
  • Cost per View (CPV) Strategy
  • Return on Ads Spend(ROAS) Strategy
  • Target Outranking Share Strategy
  • Target Search Page Location Strategy
  • Maximize Clicks
  • Maximize conversions
  • Enhanced cost per click (ECPC) Strategy
Ad Format & Types
  • Text Ads
  • Dynamic Text Ads
  • Call Only Ads
  • Responsive Image Ads
  • Video Ads (Skippable & Non-Skippable)
  • Dynamic Search Ads
  • Gmail Ads
  • Light box Ads
  • General Purpose Ads
Other targeting Methods
  • Remarketing
  • Affinity Audience Targeting
  • In-market Audience Targeting
  • Gmail Users Targeting
  • Location Based Targeting
  • Contextual Targeting
Conversions & Attribution Models
  • Conversion Tracking Code
  • A/B Testing
  • First Click Attribution Model
  • Last Click Attribution Model
  • Time Decay Attribution Model
  • Linear Attribution Model
  • Position Based Attribution Model