SEO Best Practices - Create Awesome Meta Descriptions



1 What are Meta Tags?

Meta tags are snippets of text that describe the content of the page; Meta tags do not appear on the page itself, but only in the source code of the page. And meta tags are essentially short content descriptors that help search engines tell what a web page is about.

2 Meta Keywords SEO Best Practice

Improve your SEO + PPC campaigns and beat your competitors. And unlock the full marketing potential of your website! Just like Google search engines use metadata to interpret meta tags. Google does not actually use information in meta tags or description meta tags. The meta keyword is a specific type of meta tag that appears in HTML code. The fact is that meta keywords are not the big players they once were in SEO. A best practice, including misspellings in your meta tag, prompts you to search.

  1. < Meta name=”Keywords” content=”SEO, search engine optimisation, optimization” />

Example code usage

<Meta name = “keyword” content = “SEO, search engine optimization, optimization” />

If you are relying on meta-keyword optimization to rank words, it did not track meta keywords before it was confirmed by Google – SEO, like we had to test to find an overview. But Google usually only clarifies common sense in professional circles. From the tests we did, Google + Bing ignored meta keywords for years – or at least no weight on them to rank pages. Yahoo can read them, but really, an SEO has more important things to worry about than this nonsense.

3 Meta Content Types

A <Meta http-equip=”Content-Type” content=”text/html; charset=utf-8″ />

UTF-8 – Character encoding for Unicode

ISO-8859-1 – Character encoding for Latin alphabet theory, any character encoding can be used, but no browser understands all of them. The more widely a character encoding is used, the better chance a browser will understand it.



<meta charset=”UTF-8″>

<meta name=”description” content=”Free Web tutorials”>

<meta name=”keywords” content=”HTML, CSS, JavaScript”>

<meta name=”author” content=”John Doe”>

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>


B <Meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>

This META element defines the character set of the document.

<Meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>

Attribute Value Explanation
http-equiv=” “ Content-Type
content=” “ text/html; charset=ISO-8859-1 most western European languages
(English, French, Italian …)
text/html; charset=US-ASCII English
text/html; charset=UTF-8 every language

<meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>

<meta http-equiv=”Content-Type” content=”text/html; charset=US-ASCII”>

<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″>




<meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>

<title>TAG index</title>





 4 How to use index tags to boost your traffic

Indexing refers to adding one page of all Google pages that can appear on Google’s result pages. Removing unnecessary pages from result pages, like thank-you pages, can boost traffic because Google only focuses on ranking relevant pages rather than insecure ones.

5 Robot Meta Tag SEO Best Practices

Meta tags are some of the best tools. However, there are meta tags beyond just descriptions and keywords. Joe’s Robot – A big misconception is that you must have a robot meta tag. And meta tags are placed in the <head> section of the HTML document, so ensuring that your site matches a user’s query as best as possible. And the robot meta tag informs the search engine.

A <Meta name=”robots” content=”index, follow” />

Follow <meta name = “robot” content = “index,”>. If you do not want your pages in the search engine, you do not need to use the form. A robot’s meta tag is an HTML tag that goes to the head tag of a page and provides instructions to the bot. Like the Robots.txt file, it tells the search engine crawler. FOLLOW – The search engine crawler will follow all links to that web page.

These values can be combined, so for example the variations below are all perfectly valid meta robots tags: <meta name=”robots” content=”index,follow” /> <meta name=”robots” content=”index,follow,noarchive” /> <meta name=”robots” content=”noindex” />

B <Meta name=”robots” content=”index, no follow” />

The robot’s meta tag allows you to use a granular, page-specific approach to control how an individual page is indexed in Google search results and served to users. Put the robot’s meta tag in the <head> section of the given page like this.

<!DOCTYPE html>


<meta name=”robots” content=”no index” />





C <Meta name=”robots” content=”no index, follow” />

The value NOINDEX tells search engines not to index this page, and so basically, this page should not appear in search results. Sometimes developers will add the NOIDEX, NOFOLLOW Meta Robot tag to develop websites so that search engines do not accidentally start sending traffic to a website that is still under construction.

D <Meta name=”robots” content=”no index, no follow” />

<META NAME=”ROBOTS” CONTENT=”NO INDEX, NOFOLLOW”> If the content is conflict-related, we will use the most restrictive. When Google Bot crawls that page the next time it sees a tag or header the page may still appear in search results, for example, if other pages link to it. There are two ways to implement an index: as a meta tag and as an HTTP response header.

Or you can do your current (live) website at, but you can also keep a development copy at In this case, the dev version NOINDOL is recommended for NOFOLLOW, so that any potential problems can be avoided.


Yes, there is a form of the Meta robots tag you can use to explicitly tell <Meta name=” robots” content=” no index, no follows”>. Search – A cached copy of this page prevents it from being available in search results. With the Meta Robot tag, and you can control what search engine spiders do on your site. Or in the tag’s content attribute together (separated by commas), no-cache: no archive, but only used as MSN / Live.

6 Title & Meta description

Meta description HTML attributes are meta description tags, while not tied to search engine rankings can be a positive. And for length, Google usually cuts out meta description snippets. The title tag and meta description are bits of HTML code in the header of a web page. They help search engines understand the content on a page. Whenever that page appears in search engine results, the page’s title tag and meta description are usually shown. (We will see some examples of this later.)

7 Viewport

The browser’s viewport is the area of ​​the web page in which the content is visible to the user. The viewport size is not the same; This varies with the variation in screen size of the devices on which the website appears. Just like before tablets and mobile phones, web pages were designed just for you, you should include the following <meta> viewport element in all your web pages. And add a viewport <Meta> tag to the <head> of your HTML. Width = device-width The key-value pair sets the viewport’s width to the device’s width. Initial-scale = 1 key-value pair sets the initial zoom level when visiting the page.

8 Meta refresh redirect

A meta refresh redirect is a client-side redirect. Unlike the 301 and 302 redirects that occur on webservers, meta refresh redirects instruct web browsers to visit a different web page after a specified time period. And the number is the amount of time in (4) seconds before redirecting to the specified URL.

9 Meta charset

The charset attribute can be used as a shorthand method to define an HTML document’s character set, which is always a good thing to do. <Meta charset=”utf-8″> is the same as <Meta http-equiv=”content-type” content=”text/html; charset=utf-8″>.

10 Geo-Targeting Meta tag

Adding geolocation tags to your website is a best practice for businesses that want to do well in location-based search results. And the Geo Meta tag is used when you are targeting specific areas for search engine optimization. Which Geo Meta tags show a specific location for targeting. It does not affect SEO.

A <META NAME=”geo.position” CONTENT=”latitude; longitude”>

Geotagging or geotagging is the process of adding geographic identity metadata to various media in the form of geotagged photographs or videos, websites, SMS messages, QR codes or RSS feeds and is a form of geospatial metadata. And this data usually has latitude and longitude coordinates, however. GPS coordinates can be represented in the text in several ways.

<META NAME = “geo.position” CONTENT = “latitude; longitude”>

B <META NAME=”geo.placename” CONTENT=”Place Name”>

it does not affect SEO. These tags look like this and serve the purpose of telling search engines where the site is based: <meta name=”geo.placename”.  <meta name=”geo.placename” content=” Place Name“> These are for use if you have a physical location that is important for your business.

Here’s an example of what the generated code will look like.

<meta name=”geo.region” content=”US-MN” />

<meta name=”geo.placename” content=”laxminagardelhi” />

<meta name=”geo.position” content=”44.980257;-93.270034″ />

<meta name=”ICBM” content=”44.980257, -93.270034″ />

C <META NAME=”geo.region” CONTENT=”Country Subdivision Code”>

Geocode is a Vah code that represents a geographical entity (place or object). It is a distinct identifier entity, to distinguish it from others in a limited set of geographical entities. In general, geocode is a human-readable and concise identifier.

Typical geocodes and entities represented by it:

Country code and subdivision code. Polygon of the administrative boundaries of a country or a subdivision. The main examples are ISO codes: ISO 3166-1 alpha-2 code (e.g. AF for Afghanistan or BR for Brazil), and its subdivision conventions, such as AF subdivision codes (e.g. AF-GHO for Ghor province) or BR subdivision codes (e.g. BR-AM for Amazonas state).

DGG cell ID. Identifier of a cell of a discrete global grid: a Geohash code (e.g. ~0.023 km² cell 6vjyngd at the Brazilian’s center) or an OLC code (e.g. ~0.004 km² cell 58PJ642P+4 at the same point).

Postal code. Polygon of a postal area: a CEP code (e.g. 70040 represents a Brazilian’s central area for postal distribution).

Geocodes are mainly used (in general as an atomic data type) for labeling, data integrity, geotagging and spatial indexing.

 11 Don’t Use Meta tags

Meta tags are snippets of code that tell search engines important information about the snippets we show, And we still don’t use description meta tags in our rankings. Meta robots may use incorrect attributes in tags.

Author/web author

Always add the author’s tag to the HEAD section of your site. And author tag is now used as a Facebook meta tag. And if you add a Facebook author tag to your site, it will display your name with a link on your profile at any time, whenever your article is shared.

Revisit after

Search engines like Google reuse metadata from metadata – this is a command to return a meta tag robot to a page. Whereby the reuse after the metatag is not used any longer. And now there are two other options to let Google Spider know that you want to rebuild your site.


HTML is a pure CSS solution to create a simple five-star rating widget using radio input and CSS3 changes / variations.

With JS-Kit you can add comments, ratings, reviews, and polls to your website; JO You can also use their navigator service to highlight the most popular content on your site. And all this is added by inserting a few lines of HTML on your site. The configuration is done directly in the browser, or partly for some components in HTML, you include on your site. And this code is used to add a poll for example:

<div class=”js-kit-poll” style=”width:350px”></div>

<script src=””></script>


Expired header browsers know that serve cached version. In the past, you would have an HTML file and also some pictures to serve. For Apache, use the expiration deadline to set an expiration date. And you can also use JavaScript to write or hide text or to use databases. The current date is before the specified last date display text X.


 How do you use the HTML entity name to display the copyright symbol on a webpage? And you will see that the result is the same when using the unit. This page contains HTML code to add the copyright symbol to your website or blog. There are two main ways of displaying a copyright symbol on a webpage; Use an HTML entity number, or use an HTML entity name. Regardless of which method you use, the copyright symbol appears identical when presented in the browser.


A very brief summary of the materials being described used primarily to encode bits of biographical or historical information about the creator and abridged statements about the scope, content, arrangement, or other descriptive details about the archival unit or one of its components.

Within the <archdesc><did>, the <abstract> is often extracted from the longer descriptions found in <bioghist> and <scopecontent>. Its purpose is to help readers identify quickly those materials they need to explore at greater length. Within the <c><did>, the <abstract> may describe unique characteristics of an individual Component. This information may have aspects of <arrangement>, <bioghist>, <physdesc>, and <scopecontent>, which are not substantive enough to tag individually under those elements.


The Normal Distribution is one of the most important distributions.

It is also called the Gaussian Distribution after the German mathematician Carl Friedrich Gauss. It fits the probability distribution of many events, eg. IQ Scores, Heartbeat, etc.

Use the random.normal() method to get a Normal Data Distribution.

It has three parameters:

  • loc – (Mean) where the peak of the bell exists.
  • scale – (Standard Deviation) how flat the graph distribution should be.
  • size – The shape of the returned array.


Static site generators allow a user to create HTML files by writing them in a mark-up. Pelican is a commonly used Python static website generator. Choose from the available CSS generators. And quickly set the desired options with sliders, color pickers and test the code with the interactive HTML-CSS editor.

  • HTML Table Generator
  • Image Code Generator
  • Gradient Generator
  • HTML Link Generator
  • Text Generator
  • Text Color Generator
  • HTML Bold Generator


Cache-control holds instructions (instructions) for caching in both HTTP header requests and responses. And in one request there is a directive. Cache-control is an HTTP header that is used to specify browser caching policies in both client requests and server responses. How web cache works; To control the cache. The fact is that the proxy and browser cache will be used whether you like it or not. HTTP headers are sent by the server before HTML, and only seen by the browser and anyone.


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