Google Advertising Fundamentals Exam Practice Test 2018

Q1) Why would an advertiser use sitelinks?

Q2) While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Q3) When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Q4) Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Q5) Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Q6) Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Q7) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Q8) Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Q9) What’s a benefit of having multiple ads in an ad group?

Q10) Which statistic indicates how often a click has led to a conversion?

Q11) An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Q12) When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Q13) Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Q14) Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Q15) Which is a benefit of advertising online?

Q16) What’s one of the main benefits of using ad extensions?

Q17) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

Q18) What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Q19) Which is a benefit of advertising online with Google AdWords?

Q20) What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Q21) What’s one benefit of creating multiple ad groups?

Q22)  If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Q23) You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Q24) When someone clicks your ad, the actual amount you’re charged will be:

Q25) What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Q26) When building a keyword list for a Display Network campaign, you should do which of the following:

Q27) How are rich media ads different from other ad formats?

Q28) An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Q29) All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Q30) Which delivery type shows your ads at an even pace throughout the day?

Q31) Each campaign in your AdWords account should have a single:

Q32) Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Q33) What happens when a campaign consistently meets its average daily budget?

Q34) When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Q35) What report can help you identify opportunities to improve your keywords and ads?

Q36) Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Q37) You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Q38) Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Q39) A standard AdWords text ad is made up of:

Q40) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Q41) Your client wants to improve her ad position. What would you recommend?

Q42) By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Q43) How can you see if people are searching for your client’s services during the early morning and evening hours?

Q44) Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Q45) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Q46) You can use audience targeting to show your ads to:

Q47) Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Q48) Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Q49) On the Display Network, your ad is eligible to show on a webpage if your:

Q50) How are negative keywords different from other keywords?

Q51) Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Q52) How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Q53) If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Q54) Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Q55) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Q56) Higher Quality Scores typically result in:

Q57) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Q58) Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Q59) How much are you charged for a click on your AdWords ad?

Q60) Which targeting option can help you reach people who’ve previously visited your website?

Q61) Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Q62) Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Q63) Which client would you advise to advertise on the Search Network?

Q64) Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Q65) A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

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