35 naming tips from experts to choose the right domain name from the new top-level domain extension
The best domain name is why your web address supports the brand story.
In this post you will find 35 tips on choosing the right domain name for your business in the new top-level domain (TLD), .NET, .NET, .ORG, .ORG, FFO, .BIZ and .US space. Web Training India received valuable input from some of the world’s best naming experts to help you. They spend their time considering new brand names – and domain names are a natural part of their interactions with customers. In this post we understand naming architecture, naming, skipping vowels, and much more that goes into a great domain name. Web Training India has launched 35 tips on another topic that will help you choose the right domain name for your business, product, or service. I admire the creativity of naming experts. His approach is impressive with words and careful research. If you want to know how to earn a name behind the curtain, then you should check out this excellent case study in the New York Times.
You need a domain name to start your website. There are a plethora of domain registrars, and it can be difficult to choose one. Here is a curated list of top domain registrars to easily purchase domains.
The Basics You Need to Understand about Brands and Domains
Here is what any business needs fundamentally:
1. What is a Domain Name?
What is the correct domain name to use as your web address?
A domain name is the address of your website that people type in the browser to visit your website. For example, www.webtrainingindia.com. In simple terms, if your website was a house, then your domain name will be its address. The whole internet is a giant network of computers. Each computer is assigned a number which is called an IP address, and it looks like this: You can register a domain name from any of the top domain registrars that are authorized by ICANN to register domain names.
2. What is a good brand name?
“The brand’s name is often revealing of the brand’s intentions. It is a powerful source of identity and helps to project the intended image of the product against the competition and in the process of positioning a brand in the minds of the target audience. In overcrowded markets with narrower segments, brand names play a crucial role.
A great brand name is crucial to make you stand out in most industries. +500 new top-level domains inside the last 700 days With the biggest expansion of top-level domains ever – +500 over the last 700 days – there have never been so many alternatives to the traditional domain extensions – notably .com domains. Overnight the playing field just got bigger. But when will the new extensions work as well (or better) as a .com domain, and when should you avoid using them? 35 tips to choose the right domain name in the new top-level domain space
The following 35 tips will help guide you to select the most representative web address for your business:
3. Think of using .com or a new top-level domain
Let me be clear that I am not biased to choose .com or a new domain extension. .Com is recognized worldwide as the most trusted domain extension and primary recommendation by any naming experts. But I think new top-level domains add freshness to a brand, which can be more descriptive than what you do and provide a creative space. In addition, getting the right .com can return you thousands of dollars, while most options are still available in the new top-level domain space. What were his thoughts about choosing .com and new domain extensions for your business? Phil is an Ink contributor and has been named in 250 Consultancy Tungsten Branding.
4. Tell us what domain name you do
The following is a classic naming tip for your .com: “Use at least one dictionary keyword”. The idea here is that you include the generic term in your brand name (or your domain name), which aims to make Google rank higher. Secondly, you make it easy for users to identify. When Web Training India established DomainCentre.com in 2003, we worked very hard about search engine optimization, so that we could create a simple or two to secure a .com domain to detect word modifiers.
5. Research how to stand out at Google
When Google tests “breadcrumb ranking” instead of displaying the website URL, most Google searches still show the web address. A new top-level domain with so many similar Google results is a way to stand out. The way most of us search. Therefore, my advice to brands is to look at what’s on the left side of the dot and to keep the detail as clear and direct as real. Physical street addresses do this using some new TLD country codes, or other terms, which help to clearly describe the brand or its location or clear usage. “When doing a Google search for a” creative digital agency “, the results below circulated in SERP (search engine results page). Why? Because they weren’t just .com results, and they made creative use of web addresses.
6. Make sure that the domain name tells your story offline
A typical adult is exposed to 600-625 ads every day according to a study from Media Matters. Half of these are from traditional media (radio, TV, newspapers, magazines, road signs, etc.). How many milliseconds do you have for them to remember your message – and the domain name? Even if you don’t do traditional advertisements or get quoted in magazines, your domain name will be part of your offline story on business cards, your banner stand, your van, catalogs, invoices, etc.
7. The domain name should preferably be short
Shorter domain names are just more memorable. An advantage with some of the new domain extensions is the obvious “domain hack” (see TIP 12), where you can get rid of 4-5 characters (.com, .net, .org, etc.), while communicating the same.
8. Don’t be too smart with domain names
How do your customers see you? You should choose a domain extension that has the correct association. As a New York-based business (.nyc) or as a digital business (.digital)? Phil Davis comments: “I would like to avoid clever TLDs that don’t associate with a brand identity. They are more confusing than helpful.”
9. Domain should ideally be timeless
You want to think more about how to communicate your business concept. Werner Brande elaborates on this: Does expansion reflect the status of your current and future brand? The expansion should be possible along with the communication values of your brand. But this is the only possible way. You can also choose this Are. One word. It has a regional focus. You still have to think about future development.
10. Can you say domain without explanation
Among all the business lessons learned by Web Training India, it is definitely high on my list. Always select a domain that needs no explanation if it is pronounced out loud. I wish, every time I had someone call me my domain (ie “WebTrainingIndia.com”), they had to repeat it three times and follow up with something, like “G like Girl, LIDE, design dot com “. So make sure to test with me by speaking the domain out loud, over the phone, perhaps over the noise, just to make sure that it doesn’t require an explanation.
Web Training India is one of the best domain registration companies. The company promises to bring the highest quality products and services at the most affordable prices. Apart from the domain name, it also provides web hosting services, professional email services, SSL certificates, web design, and more.
12. Domain.com Domain Support Review:
Web Training India provides 24/7 support to its customers. On their support page, you will find lots of articles based on user guides and knowledge. If you do not receive your answers, you can contact them via live chat or via phone.
13. Is the domain name missing?
If your domain name has expired and no one else has registered it. At that time, you need to contact your registrar immediately to see what options you have for renewing your domain name.
14. Never let anyone buy your domain
If I have a dollar every time I hear the story of a company that lets their web designer, friend, and employee buys their company’s domain for them, then I will get rich. The best-case scenario is that you have to leave your piece of virtual “real estate” on the web to deal with someone else’s pain. The worst-case scenario is that your old web designer may force you to pay $ 2,800 to buy your own domain back from them (yes, this has actually happened to a customer). If you don’t get anything else from this list, remember not to let anyone shop for you or your domain.
15. Ask for advice and feedback
The most important piece of advice I can give to most customers about domain name selection is to think long and hard about all the previous suggestions above. But at the end of the day, your domain is going to be used by humans. People who make typing mistakes may not remember your domain very much, and those who try to do anything in Google. Always get feedback from at least three different people to make sure that their responses and feedback match your acceptance to proceed with the domain purchase.
16. Avoid numbers and hyphens in your domain name
Using numbers wasn’t recommended in the .com space, and it certainly doesn’t work in the new TLD space either. Very difficult to remember. While hyphens can be recommended for a second choice .com domain, they are unnecessary in the new top-level domain space. Given the very large choice, you can finally get a domain name without “the dash of death”.
17. Avoid “vowel dropping” in your domain name
Another “smart” option to avoid is vowel dropping. Margaret Wolfson says: “If you must have an exact match URL, do not drop vowels—as is the case with Flickr. The dropped “e” made sense for Flickr as it visually backed up the concept of something flickering. However, this is a naming convention, whose time has passed. Also, avoid unnatural spellings. Remember, for every Google, there are thousands of odd spellings that haven’t withstood the test of time. And never use hyphens or special characters.”
18. Avoid Homophones
This goes back to rule #3. Be wary of choices that contain homophones. For example, “twofancy.com”, “toofancy.com”, and “2fancy.com” all sound exactly alike, but are three different websites (unless you smartly purchase all three). Another example would be something like “bearinformation.com”, “beerinformation.com”, and “bareinformation.com”. Just don’t even let there be a chance for mistakes in understandability.
19. Do not use digit numbers or digits
Just because your domain has a “for” or “to” does not mean that you need to use the number “4” or “2” in the domain (eg “dance2live.com”). This will probably make the domain harder to remember and eventually to use. Also, try not to use Roman numerals, typed and spoken, Roman numerals lose their meaning.
20. Choosing the correct extension (.com, .net, .org, etc.…)
As of November 2010, there are around 90 million.COM, 13 million .NET, and 9 million.ORG. obviously; COM is widely considered to be the most popular top-level domain (TLD), which is important to make your choice. Makes the most sense for your business or organization. In most cases, I always recommend.COM more than any other option. Choosing .NET or a.BIZ means that you lack the determination and success to find an a.COM that suits your business, and is not the impression you want to make with a new domain, especially if you have all your competitors. . (If you don’t have .NET or.BIZ, don’t get into a huff.) For organizations or non-profits, ORG is recognized and trusted. If you are working in another country, use their TLD (i.e. . the UK or the United Kingdom). Use the new.ME extension for a personal site or portfolio. In addition, realize that some TLDs have restrictions, including country-code TLDs, and may require citizenship.
21. Make it memorable (and brand-efficient)
Overall, your domain is going to increase in value as more and more people get your information online. This means that the role of your domain is important in the marketing of your business/organization. Does your domain make sense? Does it sound funny, cool, interesting, descriptive, and flowing? Not just you but your mother, uncle, children, neighborhood hairdresser? Try the test, clearly state the proposed domain name to some people; then wait a week, and ask them if they can repeat the domain back to you.
22. Stay away from “premium” domains
If you are lucky enough, you will get the domain you need and want from a registrar, and then you can expect to pay between $ 10-30 dollars. However, it never fails that I have at least one client a month who gets into a situation where they have a desire to buy “premium”, or pre-owned domain names. However, if you absolutely have to buy a domain, my strategic theory is a combination of shock and fear and fear of loss. For example, if you can reasonably see yourself spending $ 1000 for a domain, offer them $ 2500, not a penny more or close the deal. . Usually, if you offer as little as possible, they will definitely ask for what you offered (usually 2-5X more). With a big advance proposal, my theory (and hope) is that fear of loss overcomes their greed.
23. Look closely for embarrassing words
Most people don’t have to worry about it, but if you are the unfortunate soul who happens to run one of these organizations (e.g. “Expert Exchange”, “Penn Island”, “Doctor Finder”, “Sesame Station Native Nursery”)) You want to think twice about direct translation of your company name. If you don’t get it, look closely at translated examples for domains (e.g. Web Training India .com.
24. Do not use clever spelling
If someone is listening to your domain name audibly, do they know how to spell it? It is important to make sure that you are not choosing different smart or different spellings if possible (“Web Training India. Com” if possible) I have a client who is a domain “Venture 3dot0.com” The master of, which is then spoken, is obviously misleading and makes the domain difficult to remember. The best theory here is to select the domains in which the most common spelling people expect to use, and again, are not smart.
25. Choose company name and brand name
Whenever possible, register your company name as your URL. On average most small to medium business websites have brand-related keywords for their TOP 10 keywords in the major search engines. This means that people are first using your business name or product name in search of your website. It also does not hurt by locking your personal product names for future use.
26. Make It Unique
I had a client tell me a story the other day about a domain that had an insane amount of traffic in an accident. It turned out that someone had purchased the same domain only with Dash (i.e. “.com”). Essentially, this poor fellow had built a strong online presence and brand that was accidentally sending traffic to the wrong domain. Please, “I won’t just add a dash for the domain”.
27. Avoid copyright infringement (or trademark issue)
Although this mistake is not often made, it remains important with keywords related to the brand (such as “microsoftproductsreview.com” or “facebookhelper.com”). Recently Facebook is starting to sue companies with “face” or “book” in their domain names. To ensure that you are not infringing someone’s copyright with your domain, go to Copyright.gov before searching and search.
28. Use defensive misspelling techniques
If you suffer from domain common misspellings, then you had better learn what 301 redirect is quicker. The best thing is that you can buy all the common mistakes which is a chance for a site visitor to type. While Web Training India believes this is important, I generally recommend spending with older and more established businesses looking to protect their online presence and maximize site traffic. The most problem is that someone is not getting your site on the first try. Typically with search engines, this is less likely. The last thing you want, however, is that someone mistranslates your domain and ends up on a pornographic site that turns off the recognition of your brand.
29. Protecting Your Brand with Extensions
Web Training India buys more and more businesses into all the top level domains for their company or brand and redirects them to their .COM. While Web training India agrees with this strategy due to the low cost of the domain, the opinions of Web training India is more of a wait and see. Buying .NET, .ORG, .BIZ, .INFO for 5 years will run you around $ 200. While this is not a large sum of money for a multinational dollar business venture, it is a good investment for the small business owner who is trying to keep out of pocket expenses to a minimum. My rule of thumb is to wait at least 1 year to buy these additional TLDs if you know it is going to be traded to make it worth investing.
30. Check for domain abuse
Let’s say you’ve got a stellar deal on a possible domain purchase from a recently expired domain, or you want to buy a domain from an existing owner. You will probably want to check quickly to see if it has been abused by the previous owner with search engine spam resulting in a Google penalty. One way to check whether a domain has been used is with the Way back machine. You can also lookup existing backlinks by searching in Google (e.g. “link: www.webtrainingindia.com”).
31. Choosing a Trusted Domain Registrar
Be sure to choose a reputable domain name registrar. 99% of my customers use godaddy.com or networkolutions.com. While I dislike godaddy.com as a company, their services are decent, and their prices are very low. Additionally, they are the first and second-largest domain name providers in the world respectively. I have some customers who bought domains from Companies that went out of business and lost their domains. Keep it simple, and go with a recognized and established domain provider.
32. Use Automatic Renewal
I have lost the number of stories I have heard of people who inadvertently let their domains expire due to negligent non-payment. These days all domain registrars usually set your domain up for automatic renewal (why wouldn’t they do it?). However, do not leave this important idea to chance; Make sure your domains are automatically renewing. Also, if you lose a domain, there are fears that the domain will not be available to you for only 90 days before being released to the general population for purchase. However, this private “purgatory” period is going to cost you a few hundred dollars extra to buy back the domain. Just call your domain registrar and they will give you their options.
33. Use the domain generator to find available domains
Domain generators and online domain search tools are among the best known tricks for finding relevant, valuable and most importantly available domains. In fact, I used Web Training India.com when selecting my company name and domain. I just wanted something with “design” in the title and “glidedesign.com” was the best available so I took it. The most prominent domain generators include:
34. Purchase your domain for 10 years
It turns out that most major search engines are now looking at the length of time before expiration on a domain to establish trust. Sites that have been registered for more than a year are generally less likely to be a spammer or fly by night operations, so are more reliable in the eyes of Google. More reliable equals higher search results. Additionally, sites registered for up to 10 years will also benefit in the eyes of Google. Long story short, if you know the company is going nowhere, and you like the domain, register it for the maximum period available, usually around 10 years.
35. Find a Domain ASAP
On November 10 alone, 141,721 new domains and 89,372 domains were removed, resulting in a net profit of domain purchases. If you think of a good domain name, there is a high statistical chance that someone else is eventually going to come up with the same exact idea. If you have a great idea and are sitting on it, just grab the domain, as they are relatively cheap (for example $ 10-30 per year), and if you don’t need the domain, you always use it first. Can do. You can let it expire after a year or two.