{"id":159,"date":"2018-05-24T10:32:18","date_gmt":"2018-05-24T10:32:18","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=159"},"modified":"2018-05-24T10:32:18","modified_gmt":"2018-05-24T10:32:18","slug":"how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/","title":{"rendered":"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?"},"content":{"rendered":"<p>How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?<\/p>\n<h2>Answer<\/h2>\n<ul>\n<li><strong>CPC bids are effectively converted to CPM bids<\/strong><\/li>\n<li>CPM bids are effectively converted to CPC bids<\/li>\n<li>CPC and CPM bids only compete against bids of the same type<\/li>\n<li>Ads using CPC bids are not allowed to compete on the Display Network<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? Answer CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids CPC and CPM bids only compete against bids of the same type Ads using CPC bids are not allowed to compete on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? - Web Training India\" \/>\n<meta property=\"og:description\" content=\"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? Answer CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids CPC and CPM bids only compete against bids of the same type Ads using CPC bids are not allowed to compete on the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Training India\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-24T10:32:18+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/\",\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/\",\"name\":\"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? - Web Training India\",\"isPartOf\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#website\"},\"datePublished\":\"2018-05-24T10:32:18+00:00\",\"dateModified\":\"2018-05-24T10:32:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.webtrainingindia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#website\",\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/\",\"name\":\"Web Training India\",\"description\":\"Web Training India - A Learning Destination\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webtrainingindia.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? - Web Training India","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webtrainingindia.com\/blog\/how-do-cost-per-click-cpc-ads-compete-with-cost-per-thousand-impressions-cpm-ads-on-the-display-network\/","og_locale":"en_US","og_type":"article","og_title":"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? - Web Training India","og_description":"How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? 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