{"id":207,"date":"2018-05-31T12:13:30","date_gmt":"2018-05-31T06:43:30","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=207"},"modified":"2018-05-31T12:13:30","modified_gmt":"2018-05-31T06:43:30","slug":"an-advertiser-wants-to-improve-the-position-of-ads-on-google-but-isnt-willing-to-raise-bids-what-else-could-increase-ad-rank","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/an-advertiser-wants-to-improve-the-position-of-ads-on-google-but-isnt-willing-to-raise-bids-what-else-could-increase-ad-rank\/","title":{"rendered":"An advertiser wants to improve the position of ads on Google but isn&#8217;t willing to raise bids. What else could increase Ad Rank?"},"content":{"rendered":"<p>An advertiser wants to improve the position of ads on Google but isn&#8217;t willing to raise bids. What else could increase Ad Rank?<\/p>\n<p>Answer<\/p>\n<ul>\n<li><strong>Make changes to improve the components of Quality Score<\/strong><\/li>\n<li>Review impression share data to identify missed opportunities<\/li>\n<li>Change keyword match types from exact match to phrase match<\/li>\n<li>Lower bids on keywords with a low clickthrough rate (CTR)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser wants to improve the position of ads on Google but isn&#8217;t willing to raise bids. What else could increase Ad Rank? Answer Make changes to improve the components of Quality Score Review impression share data to identify missed opportunities Change keyword match types from exact match to phrase match Lower bids on keywords [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An advertiser wants to improve the position of ads on Google but isn&#039;t willing to raise bids. What else could increase Ad Rank? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/an-advertiser-wants-to-improve-the-position-of-ads-on-google-but-isnt-willing-to-raise-bids-what-else-could-increase-ad-rank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An advertiser wants to improve the position of ads on Google but isn&#039;t willing to raise bids. What else could increase Ad Rank? - Web Training India\" \/>\n<meta property=\"og:description\" content=\"An advertiser wants to improve the position of ads on Google but isn&#8217;t willing to raise bids. What else could increase Ad Rank? 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