{"id":259,"date":"2018-05-31T13:11:00","date_gmt":"2018-05-31T07:41:00","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=259"},"modified":"2018-05-31T13:11:00","modified_gmt":"2018-05-31T07:41:00","slug":"youre-reviewing-the-paid-organic-search-report-for-a-client-who-runs-a-maui-snorkeling-tour-business-and-you-see-that-her-business-appears-only-in-organic-search-for-queries-such-as-boat-snorke","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/youre-reviewing-the-paid-organic-search-report-for-a-client-who-runs-a-maui-snorkeling-tour-business-and-you-see-that-her-business-appears-only-in-organic-search-for-queries-such-as-boat-snorke\/","title":{"rendered":"You&#8217;re reviewing the paid &#038; organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as &#8220;boat snorkeling tour&#8221; and &#8220;beachside snorkeling tour.&#8221; You can use this information to:"},"content":{"rendered":"<p>You&#8217;re reviewing the paid &amp; organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as &#8220;boat snorkeling tour&#8221; and &#8220;beachside snorkeling tour.&#8221; You can use this information to:<\/p>\n<p>Answer<\/p>\n<ul>\n<li>lower the budget for all of her campaigns that contain these queries as keywords<\/li>\n<li>increase the budget for all of her campaigns that contain these queries as keywords<\/li>\n<li><strong>create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords<\/strong><\/li>\n<li>\u00a0increase the bids for the keywords that include the terms &#8220;boat,&#8221; &#8220;snorkeling,&#8221; and &#8220;beachside&#8221;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re reviewing the paid &amp; organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as &#8220;boat snorkeling tour&#8221; and &#8220;beachside snorkeling tour.&#8221; You can use this information to: Answer lower the budget for all of her campaigns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You&#039;re reviewing the paid &amp; organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as &quot;boat snorkeling tour&quot; and &quot;beachside snorkeling tour.&quot; You can use this information to: - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/youre-reviewing-the-paid-organic-search-report-for-a-client-who-runs-a-maui-snorkeling-tour-business-and-you-see-that-her-business-appears-only-in-organic-search-for-queries-such-as-boat-snorke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You&#039;re reviewing the paid &amp; 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