{"id":322,"date":"2018-05-31T15:09:43","date_gmt":"2018-05-31T09:39:43","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=322"},"modified":"2018-05-31T15:09:43","modified_gmt":"2018-05-31T09:39:43","slug":"youre-the-account-manager-for-a-client-who-wants-to-increase-reservations-at-her-boutique-hotel-youve-been-manually-managing-the-bids-for-her-campaigns-and-youre-looking-for-ways-to-sav","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/youre-the-account-manager-for-a-client-who-wants-to-increase-reservations-at-her-boutique-hotel-youve-been-manually-managing-the-bids-for-her-campaigns-and-youre-looking-for-ways-to-sav\/","title":{"rendered":"You&#8217;re the account manager for a client who wants to increase reservations at her boutique hotel. You&#8217;ve been manually managing the bids for her campaigns, and you\u2019re looking for ways to save time and optimize. How can you most effectively do this?"},"content":{"rendered":"<p>You&#8217;re the account manager for a client who wants to increase reservations at her boutique hotel. You&#8217;ve been manually managing the bids for her campaigns, and you\u2019re looking for ways to save time and optimize. How can you most effectively do this?<\/p>\n<p>Answer<\/p>\n<ul>\n<li>Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions<\/li>\n<li><strong>Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA<\/strong><\/li>\n<li>Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign<\/li>\n<li>Create 1 campaign and apply target search page location bidding to drive visibility and reservations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re the account manager for a client who wants to increase reservations at her boutique hotel. You&#8217;ve been manually managing the bids for her campaigns, and you\u2019re looking for ways to save time and optimize. How can you most effectively do this? Answer Continue to manually set the bids to focus on driving clicks to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-322","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You&#039;re the account manager for a client who wants to increase reservations at her boutique hotel. You&#039;ve been manually managing the bids for her campaigns, and you\u2019re looking for ways to save time and optimize. How can you most effectively do this? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/youre-the-account-manager-for-a-client-who-wants-to-increase-reservations-at-her-boutique-hotel-youve-been-manually-managing-the-bids-for-her-campaigns-and-youre-looking-for-ways-to-sav\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You&#039;re the account manager for a client who wants to increase reservations at her boutique hotel. You&#039;ve been manually managing the bids for her campaigns, and you\u2019re looking for ways to save time and optimize. 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