{"id":394,"date":"2018-05-31T15:54:38","date_gmt":"2018-05-31T10:24:38","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=394"},"modified":"2018-05-31T15:54:38","modified_gmt":"2018-05-31T10:24:38","slug":"a-client-is-asking-you-why-he-should-evaluate-the-number-of-clicks-on-his-search-ads-relative-to-the-number-of-impressions-received-what-should-you-tell-him","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/a-client-is-asking-you-why-he-should-evaluate-the-number-of-clicks-on-his-search-ads-relative-to-the-number-of-impressions-received-what-should-you-tell-him\/","title":{"rendered":"A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?"},"content":{"rendered":"<p>A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?<\/p>\n<p>Answer<\/p>\n<ul>\n<li>He can get an idea of how many people who&#8217;ve seen his ads actually became customers<\/li>\n<li><strong>He can better understand whether potential customers find his ads appealing<\/strong><\/li>\n<li>He can better understand what happens after potential customers click his ads<\/li>\n<li>He can get an idea of how many people double clicked his ads<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? Answer He can get an idea of how many people who&#8217;ve seen his ads actually became customers He can better understand whether potential customers find his [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/a-client-is-asking-you-why-he-should-evaluate-the-number-of-clicks-on-his-search-ads-relative-to-the-number-of-impressions-received-what-should-you-tell-him\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? - Web Training India\" \/>\n<meta property=\"og:description\" content=\"A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? 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