{"id":567,"date":"2019-08-31T07:57:09","date_gmt":"2019-08-31T02:27:09","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=567"},"modified":"2019-12-05T11:46:32","modified_gmt":"2019-12-05T06:16:32","slug":"important-interview-question-answer-on-ppc-google-adwords","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/","title":{"rendered":"Important  Interview Question &#038; Answer  on PPC \/Google Adwords"},"content":{"rendered":"<p><strong>Q1) How AdWords works?<\/strong><\/p>\n<ul>\n<li>Bidding system ( CPC, CPM)<\/li>\n<li>CPC Bid is one of the main important factor that affects&nbsp; Ad Rank.<\/li>\n<li>Pay per Click(PPC)System<\/li>\n<\/ul>\n<p><strong>Q2)What is Google Quality Score ( GQS)?<\/strong><\/p>\n<p>The measure of relevancy of your&nbsp; Ads &amp; Landing Pages to the keywords you have chosen in your campaigns.<\/p>\n<p>CTR&nbsp; or historical&nbsp; performances&nbsp; of your Ads&nbsp; is one of the most&nbsp; important factors in determining GQS<\/p>\n<p><strong>Q3)What are the Factors which affect Quality Score?<\/strong><\/p>\n<ul>\n<li>CTR(Click-through rate) of the keyword<\/li>\n<li>The relevance of Keywords and Ads<\/li>\n<li>Landing Page Quality<\/li>\n<li>Historic Account Data<\/li>\n<\/ul>\n<p><strong>Q4)How you can improve the Conversion Rates?<\/strong><\/p>\n<ul>\n<li>Do A\/B&nbsp; Testing<\/li>\n<li>Set up&nbsp; a Sales Funnel<\/li>\n<li>Share detailed&nbsp; Product&nbsp; Info on Landing&nbsp; Page<\/li>\n<li>Remove any distractions from landing page \/Improve the quality of Landing page.<\/li>\n<li>Add an incentive to take any action right away.<\/li>\n<li>By creating ads which match perfectly with keywords and creating a tightly themed ad group so we can get targeted users to the best landing page.<\/li>\n<\/ul>\n<p><strong>Q5)Which are the important Google Ad Extensions?<\/strong><\/p>\n<ul>\n<li>Sitelinks<\/li>\n<li>Callout<\/li>\n<li>Structured snippet<\/li>\n<li>Call<\/li>\n<li>Message<\/li>\n<li>Location<\/li>\n<li>Price<\/li>\n<li>Affiliate Location<\/li>\n<\/ul>\n<p><strong>Q6) A Most important factor in determining your Ad&#8217;s Position?<\/strong><\/p>\n<ul>\n<li>Maximum CPC comes first<\/li>\n<li>Next comes CTR in importance<\/li>\n<\/ul>\n<p><strong>Q7)What is Broad Match?<\/strong><\/p>\n<p>Increase your reach&nbsp; by triggering&nbsp; your Ad even in the case of :<\/p>\n<ul>\n<li>Similar Phrases<\/li>\n<li>Misspellings<\/li>\n<li>Singular and plural forms<\/li>\n<li>Synonyms as well as relevant&nbsp; variations<\/li>\n<\/ul>\n<p><strong>Q8)What factors affect Landing Page quality?<\/strong><\/p>\n<ul>\n<li>Original Content<\/li>\n<li>Content Relevance to Ad&nbsp; Text&nbsp; and keywords<\/li>\n<li>Loading Speed and user-friendliness<\/li>\n<\/ul>\n<p><strong>Q9)Which feature allows automation inclusion of User&#8217;s query in the&nbsp; Ad Text? How? <\/strong><\/p>\n<ul>\n<li>Dynamic Keyword insertion<\/li>\n<li>Customizes Ad&nbsp; as per&nbsp; the User&#8217;s Query<\/li>\n<li>Google bold dynamically inserted terms, which helps your Ad stand out.<\/li>\n<\/ul>\n<p><strong>Q10) What is Phrase match?<\/strong><\/p>\n<ul>\n<li>Triggers Ad&nbsp; when a user searches exact&nbsp; same targeted phrase, or with close variations<\/li>\n<li>Example: If the phrase is &#8221; Car Horn&#8221; the Ad will trigger&nbsp; even in the case&nbsp; of &#8221; Buy car horn&#8221; or &#8221; Best car horn&#8221;<\/li>\n<\/ul>\n<p><strong>Q11) Can you bid on competitor&nbsp; Trademark&nbsp; Terms in Google Adwords\/Ad&#8217;s?<\/strong><\/p>\n<ul>\n<li>Google block the use of trademark terms in the Ad copy.<\/li>\n<li>Google allows the use of trademark terms for bidding though, so yes, you can&nbsp; and you should<\/li>\n<\/ul>\n<p><strong>Q12) What is PPC marketing?<\/strong><\/p>\n<p>PPC means Pay Per Click. It utilizes a pay Structure for each&nbsp; Ad that only gets paid&nbsp; for when the Ad is clicked. It is a marketing strategy to drive traffic to a particular website through Search engines.<\/p>\n<p>PPC is of 2 types<\/p>\n<ul>\n<li>SEARCH Ad&#8217;s<\/li>\n<li>DISPLAY Ad&#8217;s<\/li>\n<\/ul>\n<p>In SEARCH Ad&#8217;s results are delivered when a&nbsp; person does a search for a certain term.<\/p>\n<p>E.g.Google Ad&#8217;s<\/p>\n<p>In DISPLAY Ad&#8217;s; Ad&#8217;s are visible near similar content and only found when browsing.<\/p>\n<p>E.g. Facebook&nbsp; Ad&#8217;s<\/p>\n<p><strong>Q13)What is meant by Search Terms?<\/strong><\/p>\n<p>These are the exact Keywords for which the ads were triggered.<\/p>\n<p>or<\/p>\n<p>A word or combination of words or characters entered into a search engine in order to specify a particular thing to be searched for on www( WORLD WIDE WEB).<\/p>\n<p><strong>Q14) What is meant by Price Extension?<\/strong><\/p>\n<p>Price Extension display business&#8217;s offerings like the price of the products in details. It helps people to find more quickly what they want through the ad.<\/p>\n<p>Price extension listing has its own link, so people can directly click on those links through the extension&nbsp; to get what they want on the particular website.<\/p>\n<p><strong>Q15)What is Affiliate Locations Extensions?<\/strong><\/p>\n<p>It helps brands to display the names of retail stores where the product is available offline.<\/p>\n<p><strong>Q16)Why is it recommended to separate Display Network campaigns from Search Network campaigns?<\/strong><\/p>\n<p>Google always suggests that different campaign settings may be more effective on different networks.<\/p>\n<p><strong>Q17)How long should advertisers wait after creating a new display campaign before analyzing its performance?<\/strong><\/p>\n<p>Google suggest waiting for atleat two to three week for the performance of new display campaign.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q1) How AdWords works? Bidding system ( CPC, CPM) CPC Bid is one of the main important factor that affects&nbsp; Ad Rank. Pay per Click(PPC)System Q2)What is Google Quality Score ( GQS)? The measure of relevancy of your&nbsp; Ads &amp; Landing Pages to the keywords you have chosen in your campaigns. CTR&nbsp; or historical&nbsp; performances&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads<\/title>\n<meta name=\"description\" content=\"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads\" \/>\n<meta property=\"og:description\" content=\"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Training India\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-31T02:27:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-05T06:16:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webtrainingindia.com\/blog\/wp-content\/uploads\/2019\/11\/ppc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/\",\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/\",\"name\":\"Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#website\"},\"datePublished\":\"2019-08-31T02:27:09+00:00\",\"dateModified\":\"2019-12-05T06:16:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded\"},\"description\":\"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.webtrainingindia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Important Interview Question &#038; Answer on PPC \/Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#website\",\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/\",\"name\":\"Web Training India\",\"description\":\"Web Training India - A Learning Destination\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webtrainingindia.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.webtrainingindia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads","description":"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/","og_locale":"en_US","og_type":"article","og_title":"Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads","og_description":"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.","og_url":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/","og_site_name":"Web Training India","article_published_time":"2019-08-31T02:27:09+00:00","article_modified_time":"2019-12-05T06:16:32+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.webtrainingindia.com\/blog\/wp-content\/uploads\/2019\/11\/ppc.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/","url":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/","name":"Pay Per Click Interview Questions | Important Question Answer for PPC Google Ads","isPartOf":{"@id":"https:\/\/www.webtrainingindia.com\/blog\/#website"},"datePublished":"2019-08-31T02:27:09+00:00","dateModified":"2019-12-05T06:16:32+00:00","author":{"@id":"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded"},"description":"Need Pay Per Click (PPC) interview questions and answers. WTI Provides list of important question and answer asked in interview for PPC, Google Ads.","breadcrumb":{"@id":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.webtrainingindia.com\/blog\/important-interview-question-answer-on-ppc-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webtrainingindia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Important Interview Question &#038; Answer on PPC \/Google Adwords"}]},{"@type":"WebSite","@id":"https:\/\/www.webtrainingindia.com\/blog\/#website","url":"https:\/\/www.webtrainingindia.com\/blog\/","name":"Web Training India","description":"Web Training India - A Learning Destination","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webtrainingindia.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/11bc8eab55d0448c1ddb1abeb075dded","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webtrainingindia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11788b794fbcf70c821a71d41ab3accb9e488988c2a2e9a4a286798fda96328c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.webtrainingindia.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/www.webtrainingindia.com\/blog\/wp-content\/uploads\/2019\/11\/ppc.jpg","_links":{"self":[{"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":4,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/posts\/567\/revisions\/760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/media\/749"}],"wp:attachment":[{"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webtrainingindia.com\/blog\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}