{"id":58,"date":"2018-05-24T09:05:21","date_gmt":"2018-05-24T09:05:21","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=58"},"modified":"2018-05-24T09:05:21","modified_gmt":"2018-05-24T09:05:21","slug":"when-reviewing-the-search-terms-report-for-one-of-your-clients-campaigns-you-notice-several-terms-that-arent-relevant-to-what-theyre-advertising-how-can-you-use-this-information-when-refining","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/when-reviewing-the-search-terms-report-for-one-of-your-clients-campaigns-you-notice-several-terms-that-arent-relevant-to-what-theyre-advertising-how-can-you-use-this-information-when-refining\/","title":{"rendered":"When reviewing the Search terms report for one of your client&#8217;s campaigns, you notice several terms that aren&#8217;t relevant to what they&#8217;re advertising. How can you use this information when refining the campaign&#8217;s keywords?"},"content":{"rendered":"<p>When reviewing the Search terms report for one of your client&#8217;s campaigns, you notice several terms that aren&#8217;t relevant to what they&#8217;re advertising. How can you use this information when refining the campaign&#8217;s keywords?<\/p>\n<p>Answer<\/p>\n<ul>\n<li><strong>Add the terms as negative keywords<\/strong><\/li>\n<li>Add the terms as phrase match keywords<\/li>\n<li>Add the terms as exact match keywords<\/li>\n<\/ul>\n<p>Add the terms as keywords<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When reviewing the Search terms report for one of your client&#8217;s campaigns, you notice several terms that aren&#8217;t relevant to what they&#8217;re advertising. How can you use this information when refining the campaign&#8217;s keywords? Answer Add the terms as negative keywords Add the terms as phrase match keywords Add the terms as exact match keywords [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When reviewing the Search terms report for one of your client&#039;s campaigns, you notice several terms that aren&#039;t relevant to what they&#039;re advertising. How can you use this information when refining the campaign&#039;s keywords? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/when-reviewing-the-search-terms-report-for-one-of-your-clients-campaigns-you-notice-several-terms-that-arent-relevant-to-what-theyre-advertising-how-can-you-use-this-information-when-refining\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When reviewing the Search terms report for one of your client&#039;s campaigns, you notice several terms that aren&#039;t relevant to what they&#039;re advertising. 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