{"id":864,"date":"2020-03-20T15:22:23","date_gmt":"2020-03-20T09:52:23","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=864"},"modified":"2020-03-27T13:29:44","modified_gmt":"2020-03-27T07:59:44","slug":"how-to-lift-your-business-when-everyone-is-getting-in-loss-coronavirus-effects","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/how-to-lift-your-business-when-everyone-is-getting-in-loss-coronavirus-effects\/","title":{"rendered":"How to lift your business when everyone is getting in loss (coronavirus effects)?"},"content":{"rendered":"\n

Marketing Your Business During The Coronavirus can be\ntricky, but we\u2019re there to help<\/p>\n\n\n\n

We will go in detail on digital marketing<\/a> and coronavirus. With everything that\u2019s happening out there regarding the spreading of the infection, people staying inside, travelers being asked to self-quarantine and so on\u2026 It can take a toll on your business, especially if you\u2019ve got a storefront and people just aren\u2019t coming anymore. Clearly, marketing can help reach out to potential customers and we\u2019ll go into details of how you can do just that.<\/p>\n\n\n\n

If you\u2019re not familiar with how Coronavirus works, here\u2019s a\nquick recap of the infection through the WHO (World Health Organization)<\/p>\n\n\n\n

Putting aside the personal issues at hand with the virus,\nthere are strong repercussions on your business, brand, and revenues due to the\nwidespread infection and businesses being forced to close down.<\/p>\n\n\n\n

Do you own a small business<\/a>? If yes, you\u2019re wondering about a few things such as:<\/p>\n\n\n\n

Will COVID-19 affect my business in the long run?<\/em><\/p>\n\n\n\n

What measures should I take in terms of marketing to avoid too much money loss?<\/em><\/p>\n\n\n\n

Is it a good thing to do marketing in this uncertain time?<\/em><\/p>\n\n\n\n

The last question is really important here, and the answer\nis surprising \u201cYES\u201d.<\/p>\n\n\n\n

Many businesses will take a step back in times of crisis,\nbut honestly, you don\u2019t need it. Keep in mind that there are a few exceptions\ndue to the nature of your business. If you\u2019re a massage therapy clinic, you\nprobably won\u2019t have a lot of business right now.<\/p>\n\n\n\n

That doesn\u2019t mean you shouldn\u2019t double down on marketing\nefforts though. In the coming weeks or months (hopefully weeks) we\u2019ll go back\nto normal and by then, you might have an edge over the competition because you\ntook a step forward and made things happen in dire times.<\/p>\n\n\n\n

You have two options as a business owner:<\/em><\/p>\n\n\n\n

You can either be the business that goes in full hiatus,\nquarantine yourself away and wait until it dies off\u2026<\/p>\n\n\n\n

Or you can be the bigger player and just optimize your\nbusiness while you have a bit more time on your hands.<\/p>\n\n\n\n

What can you do with Digital Marketing<\/a> in the Coronavirus situation?<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. Social Media Marketing<\/a><\/h3>\n\n\n\n

Right now Social media<\/a> is much more active than ever given that a lot of people are working from home or not at all working. It\u2019s time to brush up on new strategies, finding the right posts to actually get in front of your potential customers. Depending on particular on your business, you might even have a flow of traffic and social interaction due to the time spent on social media by quarantined individuals.<\/p>\n\n\n\n

2. Email Marketing<\/a><\/h3>\n\n\n\n

Do you already have a list of subscribers? If yes, time to\nmake a strong email campaign to follow up on them, see how they are doing and\noffer them comfort in times of need. Presenting them with options on how to\nstay safe, tips and tricks to avoid spreading the disease and such. Customers\nlove to be nurtured, feel their are cared for.<\/p>\n\n\n\n

Think about your upcoming promotions and set a few emails to\ngo out in the coming weeks. Giving your customers some incentive to choose you\nover the competition can make you some good sales in times of financial\nuncertainty.<\/p>\n\n\n\n

3. SEO (Search Engine Optimization)<\/a><\/h3>\n\n\n\n

Optimizing your content should be your top priority. Take a\nlook at which pages are performing the best and worst and optimize the bad\nones. You can even take a look at the focus keyword of a page that has been\nperforming badly and edit it to reflect a new search intent.<\/p>\n\n\n\n

When going through your Google Analytics, check-in the\nbehavior\/all pages section and check all pages that aren\u2019t getting good\ntraffic\u2026 those are the pages you\u2019ll want to optimize and boost ranking for.<\/p>\n\n\n\n

4. Social & Google Advertising<\/a><\/h3>\n\n\n\n

You\u2019ll see a rapid increase in social media advertisement in times like this since most advertisers know there are more eyes on their ads. With everyone being home and on their PCs, laptop or mobile devices scrolling through various platforms now is the best time to get started or relaunch your ad campaigns.<\/p>\n\n\n\n

Google offers in-depth advertising (PPC \u2013 Pay Per Click Advertising<\/a>) to get people started. Bing does too, but has a very less traffic due to the market being dominated by Google. You can also make social media ads through Facebook ads manager (Business Manager) or simply post on your preferred social media platform and boost the post.<\/p>\n\n\n\n

Marketing Efforts During Coronavirus \u2013 What works and what\ndoesn\u2019t<\/p>\n\n\n\n