{"id":88,"date":"2018-05-24T09:52:39","date_gmt":"2018-05-24T09:52:39","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=88"},"modified":"2018-05-24T09:52:39","modified_gmt":"2018-05-24T09:52:39","slug":"one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works\/","title":{"rendered":"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?"},"content":{"rendered":"<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?<\/p>\n<p>Answer<\/p>\n<ul>\n<li>AdWords automatically increases the maximum cost\u2013per\u2013click (CPC) bid to show an ad higher in Google search results<\/li>\n<li>Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies<\/li>\n<li>To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4<\/li>\n<li><strong>Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all AdWords campaigns you won&#8217;t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? Answer AdWords automatically increases the maximum cost\u2013per\u2013click (CPC) bid to show an ad higher in Google search results Due to changes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? - Web Training India\" \/>\n<meta property=\"og:description\" content=\"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. 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