{"id":94,"date":"2018-05-24T09:54:33","date_gmt":"2018-05-24T09:54:33","guid":{"rendered":"http:\/\/www.webtrainingindia.com\/blog\/?p=94"},"modified":"2018-05-24T09:54:33","modified_gmt":"2018-05-24T09:54:33","slug":"what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads","status":"publish","type":"post","link":"https:\/\/www.webtrainingindia.com\/blog\/what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads\/","title":{"rendered":"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?"},"content":{"rendered":"<p>What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?<\/p>\n<p>Answer<\/p>\n<ul>\n<li>Make sure all of these search terms are included as keywords, regardless of relevance<\/li>\n<li><strong>Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords<\/strong><\/li>\n<li>Add search terms that are not leading to many clicks as negative keywords<\/li>\n<li>Add sitelinks to your ads to make them even more prominent<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? Answer Make sure all of these search terms are included as keywords, regardless of relevance Make sure relevant search terms are keywords and adjust your bid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-newsandupdates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? - Web Training India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtrainingindia.com\/blog\/what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? - Web Training India\" \/>\n<meta property=\"og:description\" content=\"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? 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