News & Updates Archives - Page 10 of 21

Keyword Planner can do all of these things except:

Keyword Planner can do all of these things except: Answer provide historical statistics on search volume provide Quality Score estimates and validate keywords suggest keywords and…

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

To optimize a client's campaign to get the most out of her mobile advertising, you can: Answer use the maximize clicks flexible bidding strategy to increase…

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You…

Which statement about ad extensions isn’t true?

Which statement about ad extensions isn’t true? Answer They show additional information about a business They often appear below the organic search results They tend to…

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and…

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client's search ads? Answer Divide the number of clicks the ad gets by the number of…

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank? Answer A CPC bid is one factor that affects Ad Rank An…

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: Answer highest cost-per-acquisition (CPA)…

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords. Answer False True

Which is a best practice for writing an effective text ad?

Which is a best practice for writing an effective text ad? Answer Talk about yourself and your business Make the text different from what’s on your…

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in…

Which of these statements is true?

Which of these statements is true? Answer Location extensions appear when someone who's physically near the business searches on relevant terms Location targeting determines which business…

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