If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Answer

• highest cost-per-acquisition (CPA) bid
• lowest maximum CPC bid
• highest Ad Rank
•  highest maximum cost-per-click (max. CPC) bid