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You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts? Answer Link the client accounts to your…
Continue ReadingIf you want to direct people to specific pages on your website from your ad, you can create an ad that uses: Answer callout extensions location…
Continue ReadingWhat's one benefit of creating multiple ad groups? Answer You can pause specific keywords if they're not performing well You can set different budgets for each…
Continue ReadingWhat is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks…
Continue ReadingWhich is a benefit of advertising online with Google AdWords? Answer Advertisers can pay to always show their ad above the organic search results Advertisers pay…
Continue ReadingWhat bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Answer Cost-per-thousand viewable impressions (vCPM) Cost-per-click (CPC) Cost-per-acquisition (CPA)…
Continue ReadingOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to…
Continue ReadingWhat's one of the main benefits of using ad extensions? Answer Extensions provide additional information to make your ads more relevant to customers Extensions are automated…
Continue ReadingWhich is a benefit of advertising online? Answer Make money by showing ads on your website Increase your position in organic search results Reach people who…
Continue ReadingAnne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her…
Continue ReadingWhy might you use the “Search Network campaigns with Display opt-in” campaign type? Answer You can pick the exact websites where you want your ad to…
Continue ReadingWhen people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll…
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