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Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor,…
Continue ReadingYou can use audience targeting to show your ads to: Answer specific websites, based on specific interests groups of websites, based on specific interests specific groups…
Continue ReadingEvery time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: Answer the expected impact…
Continue ReadingYour client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want…
Continue ReadingHow can you see if people are searching for your client's services during the early morning and evening hours? Answer Segment performance statistics by time Run…
Continue ReadingBy monitoring ad campaign performance, an advertiser may obtain the information needed to: Answer compare campaign performance to that of other advertisers create duplicate ad groups…
Continue ReadingYour client wants to improve her ad position. What would you recommend? Answer Improve the ad quality and increase bid amount Make the ad headline longer…
Continue ReadingNadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? Answer A…
Continue ReadingA standard AdWords text ad is made up of: Answer headline text, a display URL, and description text headline text, an image, and description text headline…
Continue ReadingGoogle Analytics can help you learn more about the behavior of your client's customers because it shows you how: Answer likely they are to become a…
Continue ReadingYou sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps…
Continue ReadingWhich two bidding strategies can boost brand awareness and recognition? (Choose 2) Answer (Select All Correct Responses) Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) Cost-per-click…
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