An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Answer

• The bids of the next closest advertiser
• The Quality Score of the keyword
• The average profit per conversion
• The profit derived from a paid click