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High quality ratings for an ad can: Answer increase its average cost-per-click (avg. CPC) bid improve its position increase how often people click on it be…
Continue ReadingNick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks”…
Continue ReadingA new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize…
Continue ReadingJose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on…
Continue ReadingYou want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google…
Continue ReadingThe format of a Shopping ad is different from that of a standard text ad in that it includes: Answer a product image, title, price, and…
Continue ReadingEach of these are benefits you’d expect from Shopping ads except: Answer ease of targeting without needing keywords more traffic and leads better-qualified leads free listings
Continue ReadingWhich conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Answer Click-through conversions Cross-device conversions Cross-through…
Continue ReadingAn advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank? Answer Make changes…
Continue ReadingAccording to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine? Answer Shoe store sales…
Continue ReadingReturn on investment (ROI) information can help you manage a client's campaign by helping you determine how to: Answer adjust your client's budget optimize your client's…
Continue ReadingAn advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? Answer People located in France are using…
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