Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
Answer
- To show ads promoting all the flavors to people searching for “gourmet popcorn”
- To make sure “Sweet & spicy coconut” continues to be the bestseller
- To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
- It’s most efficient to have a single ad group
