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How much are you charged for a click on your AdWords ad? Answer You're charged only the minimum amount needed to maintain your ad's position. You're…
Continue ReadingYour travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would…
Continue ReadingAn advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? Answer Device targeting…
Continue ReadingHigher Quality Scores typically result in: Answer lower costs and better ad positions higher costs and better ad positions better ad positions only lower costs only
Continue ReadingBelinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites…
Continue ReadingSusan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account? Answer Create two accounts: one for equipment…
Continue ReadingIf you bid $2 for a click and the next highest bid is $1.25, how much will you pay? Answer $1.24 $1 $2 $1.26
Continue ReadingHow do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? Answer CPC bids are effectively converted to CPM bids CPM bids…
Continue ReadingWhich bid strategy should Sara use if her goal is to get more people to call her local catering business? Answer Cost-per-click (CPC) Cost-per-view (CPV) Cost-per-thousand-impressions…
Continue ReadingHow are negative keywords different from other keywords? Answer They prevent your ad from showing for search terms that you don't want. They can only be…
Continue ReadingOn the Display Network, your ad is eligible to show on a webpage if your: Answer keywords match that webpage's content website matches that webpage's content…
Continue ReadingWhich targeting option should an advertiser use when trying to reach 25-30 year old males? Answer Demographic targeting Interest category targeting Contextual targeting Keyword targeting
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