Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
Answer
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
- The average amount charged each time someone clicks on his ad
- The projected maximum cost-per-click (max. CPC)
- The average amount needed to make the ad appear somewhere on the page
