A permalink is the part of a web page URL that appears after the first forward slash in the URL. In WordPress jargon, it is also called a ‘slug’:
The correct use of an SEO-friendly permalink structure does not only help increase your SEO rankings but also increases click-through rates and makes it easier for visitors to share your content. The best permalink structure is one that tells both viewers and google what the page is about.
Tips for Best Permalink Structure:
1. Use Your Keyword in the Permalink incorporate
Additional rule for creating a nice permalink structure is to incorporate your keyword.
Including your keyword in the permalink give an idea
to Google and other search engines what your article or blog post is all about.
It will help you rank for that keyword in the google search results.
Preferably, your ‘slug’ (the part of the URL that appears after your domain name) should contain the keyword alone.
For example, if your blog post is about ‘guide for digital marketing, your ideal permalink should be: https://yourdomainname.com/digital-marketing
2. Don’t Use Dates or Years in Your URL
People should never use dates or years in their URLs because they can easily expose dated material. The sad reality is that nobody is interested in something that was written 10 years ago, even though it’s still valuable information.
Even though you may consistently update your post, the URL will still show the original publishing date, which will make your content look old and out-of-date. On the other hand, not including dates and years make your permalinks last longer.
So if your URL includes dates and looks something like in the given example;