You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
Answer
- estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs
- estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
- estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
- estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
