Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
Answer
- AdWords policies can help web users distinguish between ads and search results
- AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
- AdWords policies can help keep ad costs low and affordable for advertisers
- AdWords policies can keep disapproved ads and websites out of organic search results
