Digital World is budding at a rapid pace, everyone uses internet to look for whatever they want to search or be informative. As we are the customer end so there must be someone who is providing us with products and services. Hence to be at profitable end of the business, online presence is essential.
After being online present, your visibility only makes worth to business. Therefore a wide range of wise business owner opt for online marketing to promote their business online.
SEO and PPC are most prominent online marketing programs to get maximum genuine traffic via giant search engines as Google, Yahoo, Bing and MNS which is interested in products and services exactly offered by you.
Everyone can’t promote their business online itself, hence market demands a huge no of online marketing specialist. So those whoever want to make their career in this alluring field, must be aware with which program he or she should opt to go for
So, SEO, career-wise has few limitations:
- Slow Process and Results take time.
- Over the night, your site can be pushed back in the results & you should be ready to answer your boss any point of time.
- SEO driven by content marketing & that is where most of the business owner do not want to spend money.
- ROI approach is not as clearer as compared to PPC.
- With SEO, you rely on Google’s ranking algorithm which has never been explicitly made clear. Results can be seen within a week or it may even take an year.
- When results are seen, it’s hard to make it directly attributable to your SEO efforts as you’re typically just looking at sessions
Equating PPC with SEO, PPC is pricey affair but it has potential to quickly generate results and leads depending on your intelligence & experience of correct usage of Ad words, AdCenter, Advert or mixing it all together. While mixing all together with retargeting can give fair amount of lead over SEO.
So, career-wise, PPC has following advantages
- Quick Process & Instant Results.
- Work on ROI approach.
- Results are measurable and relevant reports can be generated.
- No need of learning any Google updates.
- No need to invest in too many SEO techniques, Content, social media, or any sort of other online marketing strategies. The only thing required is well versed campaign that brings huge traffic and it would exactly get what they wanted.
- The biggest advantage is in the salary of a PPC specialist individual.
Conclusion
Some say that SEO will be dead in years to come. PPC is always going to be a thing – it’s a money spinner for Google (and other PPC providers)
So what are the skills required to be a PPC Specialist?
- Business & Industry Awareness: What you are serving to the target audience is searching for.
- Prior experience in PPC (or you will waste a lot of money)
- Customer Service & Relationship Management: Frequent conversations to your client.
- Online / Digital Strategy: Analysis of what campaigns to be run and which will going to be the most profitable one.
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