In the last few years we have witnessed the consumption of videos have increased intensely, brands are going to heavily invest in video marketing. Name any streaming services Hotstar, Netflix, Amazon Prime or any social media platform Facebook, Instagram, Snapchat, Messenger these are the most easiest and convenient way people like to grab the content. In just a span of one-year video consumption in India has grown by almost five times. The behavioural shift of consumers towards video consumption is access to affordable data and for this, a big thanks to “JIO” because of which video consumption grew like crazy. Acc, to the sources 61% of all the businesses now use video content in their digital marketing plans. Easy access on internet at affordable prices and rise in smartphone users day by day surely going to be a ” must have” marketing tactic in near future.
ADVANTAGES OF VIDEO CONTENT FOR MARKETING
- People prefer video over text (Viewers retain messages better if it is delivered through video rather than text ).
- Adding a video component provides a competitive edge in digital marketing strategy techniques
- Videos are clear in conveying the messages and involves the higher levels of engagement of customers, it helps customers to understand the products easily.
- According to Business2community,”25% of consumers will lose interest in your brand if you don’t have a video explaining your product or services.
- Younger consumer watch more video than TV
- Marketer gets huge ROI( Return on Investment)through various channel.
- Over 80% of all traffic will consist of video by 2021 .( CISCO)
great information shared about video marketing. it helps me a lot.
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