22 Tips To Speed Up Your Website

What does my website speed mean?

Google’s algorithm ranks a website based on hundreds of factors and speed can be an overlapping factor. We have clients who have a super slow website (well about two-second load times from each other) and when we have asked their web designers what they can do to speed things up. He has said that there is nothing wrong with the speed of the website and it has nothing to do with how the website is performing in Google. However, they switched the site to faster servers, which were more expensive. Which had little effect on reducing websites and page load times.

To prove a point we got a half-second load time (0.50) to rebuild the website and hey presto page ranking was immediately improved by Google.

So we know that Google likes fast websites. To get a fast website it needs to be written in good code, there are new better, very few coding errors and the content needs to be streamlined or removed which can take time to load. Some CMS (content management systems naturally take longer to load because they fetch photos’ videos and other page elements. Page speed is often confused with “site speed”, which is actually the page speed for a sample of page views on a site. Page speed can be described in “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (allowing your browser to get the first byte of information How long it takes).

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also crucial to the user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

47% of website users expect site load time to be less than 2 seconds. 40% of website users will skip pages that take more than 3 seconds to load originally, slow-loading websites will increase your traffic and Pageviews negatively affect conversions, sales, and brand image and perception with users. Therefore, if you want to stand out from the crowd of your competitors, a fast-loading website is Delicate to the overall success of your business and helps to give your users an optimal experience. User experience is important to ensure that you build a loyal customer base and help you build a strong brand.

1 Enable Caching

Enabling browser caching can increase your website speed significantly and give visitors to your site a more rewarding experience. So, what exactly is caching? Well caching refers to storing static files, such as HTML documents, images, media files, CSS, PHP, and JavaScript files for easier and faster access. This ensures that the database does not have to retrieve each and every file each time there is a new request. The more request made to your server, the slower your website loads.

2 Minimize HTTP Request

Slow-loading websites can be a direct result of too many HTTP requests to servers. HTTP stands for “Hypertext Transfer Protocol”. HTTP is just a fancy name for a web browser sending a request for a file, and the server sending (or “transferring”) that file to the browser. When a user visits your website, they can request certain files. Their browser makes the request for certain files from the server by using the HTTP protocol. These files include HTML, CSS, and JavaScript. Using a lot of these files will result in a lot of HTTP requests to the server and thus slow down your website’s load time.

3 Optimize Images

Un-optimized images can be very heavy, and as a result, use a lot of server resources and take longer to load slows down the overall page load time. Images take up a lot of bandwidth, thus it is crucial to have them optimized and resized to ensure quick load time. To optimize images, you should: Reduce the size of your images without losing the quality. Do this by using a compression tool that compresses your images without losing their pixel quality.

Use CSS Sprites: A sprite is a file that contains all of your images. By using CSS Sprites you can greatly optimize your web page load time.

Use JPEG image formats, while PNGs are great, old browsers do not support them, so you can cover all your users by sticking with JPEG.

4 Use a Content Delivery Network (CDN)

A content delivery network (CDN) is a system of interconnected servers located around the world that uses geographic proximity as the main criteria for delivering cached web content and web pages to end-users. And when we use the CDN service, the content of your website is present on many servers around the world, making it easy for users to distribute the final content according to their geographical location. Meaning that each user will receive the requested content from the nearest server, which will greatly speed up the process as a whole. CDNs use various content networking technologies to enhance content delivery, and those technologies include web caching, server load balancing, request routing, and content services.

5 Use a Reliable CMS

A Content Management System (CMS) is critical to the functionality and performance of your website. The most reliable CMS that you can use and of course is WordPress, but there are other excellent CMSs like Drupal and Joomla. If you use any of these as your website platform, you will correct them according to the performance of your site. If you are using a less popular CMS or something you have built for yourself, then you risk having a slow website; Make sure you run the appropriate tests and do the right research to ensure that a CMS is fast and reliable before using it.

6 Fix Broken Links

Broken links are not only a drain on bandwidth, but they are also one of the safest ways to get a user to leave your site. Although broken links inside your content do not affect the speed of your website, they can make for a poor user experience, and broken links in your JavaScript, CSS, and image URLs slow your website down for your users. Can be made. Be sure to scan these aspects of your website for broken links and fix them before sending them to your users.

The best tools to use to identify and scan for broken links are:

• Google Webmaster Tools (crawl errors tab)
• Screaming Frog SEO Spider
• Ahrefs
• You can use all three of these tools together in order to effectively and thoroughly identify and fix broken links on your website.

7 Optimize CSS

This post has talked a lot about CSS. In addition to using CSS sprites to optimize your images, you can also customize your CSS stylesheet to load faster. Just as you can ensure the proper and clean up of your CSS, cascading style sheets make websites a lot more efficient as they allow the browser to cache style-related information. The CSS file directly, removing the need to read that information each time a single page is loaded. Even though style sheets are inherently more efficient than HTML tables, you can optimize CSS code to make your website cleaner and faster.

8 Avoid Hotlinking

Hotlinking allows people to use content hosted on your server for your website such that having hotlinking enabled allows you to load a lot of servers without any reason because other people use your server for their websites. are doing. And hotlinking usually involves images and other multimedia files, which usually take a lot of bandwidth. To avoid this, disable hotlinking to prevent people from stealing and using your server’s resources. To do this you will need to add the necessary code to your server. In fact, it is best to avoid hotlinking all together to ensure your website runs at maximum speed. If you use images from another website, download the images directly to your server instead of linking them.

9 Optimize your Database

One method that is easily overlooked, but quite effective is optimizing your database, which greatly affects the speed of your website. This is something you should do regularly, especially if you use a CMS database such as WordPress for your website because they rely too much on database usage.

Using CMSs can bog down your database with tons of files, as you use the CMS/plugin, making your website gradually slower. This especially applies to plugins that save logs, statistics, and user data. It also applies if you use WordPress and enable post revisions, pingbacks, and trackbacks.

10 Move your website to a better host

Guide to moving your website from one host to another some are dissatisfied with the speed or quality of only content network delivery systems. Others get the same quality of service at a lower cost or with more convenience. Choosing a web host that offers free migration service A2 Hosting – known for its speed and reliability, here is a large set of reviews on the best Indian hosts. This is essential when you move and delete pages, and the best way to eliminate issues with broken links.

11 Optimize the size of images on your website

If your website has images and you are not optimizing them for the web that you can afford, image files usually have a larger size and will affect every image uploaded to your site when your site is light. Happens, the loading speed becomes very good. Many people who handle images on a site these days often do not, when you are trying to reduce the file size, you want an 8-bit PNG setting. To compress this for your website, you have to reduce the size and do a small upload Resize images to optimize page speed and appearance.

12 Reduce the number of plugins

Increase your website speed and start optimizing traffic today.

Jump to reduce the number of plugins – guidelines to speed up your website. Use a Content Delivery Network (CDN) to move your website to a better host. Optimize the size of images on your website. Reduce the number of plugins. Minimize the number of JavaScript and CSS files. Use website caching. Apply Zip compression. Database optimization in CMS.

13 Minimize the number of JavaScript and CSS files

Minimizing and combining HTML, CSS, and JavaScript files. Each HTML, CSS, and JavaScript file has to be added to the number of HTTP requests for your site. We shrink website files with CSS, HTML, and JavaScript code so that your web browser can read them faster. This is only a small example using a snippet of CSS code, but you can imagine the amount of space.

14 Implement Gzip Compressions

Gzip is a method of compressing files (making them smaller) for faster network transfers. It is also a file format such as compression that allows your webserver to provide smaller file sizes that load faster for your website users. Enabling Gzip compression is standard practice. Website gzip compression makes it possible to reduce the file size of a web file (such as HTML, PHP, CSS, and JavaScript files) before these are sent to a user’s browser by about 30% of their original size Or less.

5 Reduce the use of web fonts

This post describes how to load web phones to prevent layout shifts and blanks, loading web phones so that visitors only download what they will use.

Web font display – Find out the trade-offs when using third-party fonts, and the best format to use, how to optimize your web font. Load fonts; Use the correct font-face declaration; Avoid invisible text during font loading.

Here are some steps you can take to optimize the distribution of your fonts.

• Use of audit and monitor fonts.
• Subset Font Resource.
• Distribute font format optimized for each browser.
• List local preference to src ().
• Insert font request quickly.
• Proper caching is a must.

16 Detect 404 errors

There are several ways to find 404 errors: Google Search Console, crawler, third-party tools. But none of them shows which external sources link your website to the wrong URL. These sources can bring you significant amounts of traffic, yet you are not aware that they are linking to 404 pages.

We will share 14 action steps with you, which will help you identify these less-hanging fruits and win back your traffic.

Note: You will need to access Google Analytics

• Go to any 404 pages and check its title tag.
• Most likely it will be something like this 404, found page not found, etc.
• Log into Google Analytics and navigate to Behaviours> Site Content> All Pages. And while you’re there, choose ‘Page Title’ as the primary dimension.

Jump to Fix 404 Errors on Your Website – How to Fix 404 Errors on Your Website. Internal links for 404 errors are bad for the user experience of your website because they can also harm your SEO performance. So you can easily check your website for broken and malicious links, search for 404 errors, incorrect URLs, invalid SSL certificates, or links to suspicious websites. And your website has the experience of telling users that there is only one specific page.

17 Reduce redirects

1. Redirect to the preferred version of the website URL. And when setting redirects, always target the most relevant and preferred version of the target URL.
2. Redirect to relevant alternate URLs.
3. Avoid redirected chains.
4. Remove redirected URLs within Sitemaps/update internal links.

After fixing these issues, we were able to effectively reduce the redirection time of the site.

You have to know and solve their performance and speed problems because these are both server-side redirects, which means that the web can redirect you to your pages using redirects. And removing this redirect can reduce the overhead on the server and sometimes your application requires that it redirect the browser from one URL to another. Ability to affect the speed in .htaccess redirect high, here are suggestions to improve your site speed. Can do it in less than an hour. Because the bandwidth is spread across many different servers, it reduces the load.

18 Use prefetching techniques

This article gives you an overview of the possible techniques you can use to prefetch, preload, and prerender. The normal process is always there. These techniques increase the performance of the website along with working ahead of time. Various prefetching techniques are DNS-prefetch. Optimization techniques are some other ways to increase the speed and performance of your website that you can use like pre-chatting, from an SEO approach compressed through it, search engines do not appreciate websites with less.

The use of DNS-prefetch can save very little time on redirects and mobile devices where the internet speed can be reduced.

Using DNS-prefetch can save a lot of time on mobile and redirects that speed up the Internet. Jump to use the prefetching technique – technique is rather common. Typically, modern browsers allow profits to default as users assume, we use each trick in the book to speed up our website. Browsers work better, we accelerate and improve the experience for our users. “Using DNS prefetching technology to speed up your website, with it, the page loads faster, and users can achieve their goals as quickly as possible.

19 Reduce server response time

Is Your Server Response Time (SRT) harming SEO and frustrating users? Here’s how to reduce your SRT. Here are seven easy ways to reduce server response time for your website. Use reliable and fast web hosting. Make sure that your hosting provider caters to the needs of your online customers.

• Use a CDN.
• Optimize the database.
• Keep WordPress lightweight.
• Monitor PHP usage.
• Configure caching.
• Minimize scripts.

Server response time (SRT), as measured by Time to First Byte (TTFB), optionally, you can reduce the load on your database by using an external cache.

The server response time measures how long it takes to load the HTML required to render the page from your server, reducing it

This will help improve your overall UX and can help you rank. To improve your server response time, look for bottlenecks like slowing performance speed MozBar SEO Toolbar shows you the correct metrics in your browser as you surf.

If your server response time is slow, your entire site will be slow, other speed testing tools, such as GTmetrics, should target you for server jump. What factors affect the website’s load speed? – A: The factors that affect the load speed of a website are the capacity of your server how to reduce the server response time. For each resource request, your server must start sending the first byte of the resource. Server response time is the time it takes a web server to respond to requests from the browser.

20 Enable browser caching

What Is Browser Caching? Caching is a technique used by browsers to store pages’ content in local storage.

How to enable browser caching? How can you configure an application so that the browser caches the downloaded files from your server?

When a response stops, the browser will not request the file again for a period of time. Instead, it will use the same file previously downloaded. And it can speed up apps by reducing the time it takes for the browser to load all the resources a page uses, such as scripts, pictures, and stylesheets.

How Browser Caching Works

Browser caching works by having the HTTP response include an additional header that tells the browser the time and date after which the response will be considered stale.

Risks of Browser Caching

The downside to browser caching is that if you change the content of a page, script, stylesheet, or image, any visitor who has recently visited your site can use the cached version on the next visit to your site.

Add cache-controls and terminate headings should at least exist to enable browser caching for your site, as it is that browsers determine how long they must retain resources before refreshing them.

21 Reduce external scripts

The larger the size of the scripts, the harder it will be for your website to fall. Like after all, the larger the size of a web page, the slower it will be. And reducing the size of external scripts is an effective way to speed up your website.

Learn how to reduce load time and avoid the common pitfalls of using third-party scripts to use DNS lookup and round-trip time.

• An external script is something that attracts requests from other websites. You may not have thought about it, but external scripts are very likely to run on your WordPress site.
• He can help people do amazing things with their sites. It’s just that having so many of them on your site will increase HTTP requests.
• Here are some examples of external scripts that many WordPress sites run continuously:
• Google (AdSense, Analytics, etc.)
• Embedded video
• Embedded Widget + Post
• Social sharing plugins

These are workarounds that allow users to run external scripts while requiring fewer HTTP requests.

But it technically demands very fast. There is one non-technical thing you can do: like try to limit external connections to only those that are absolutely necessary.

22 Optimize CSS & JS Delivery

These indicate that you are slowing down your site with CSS and JavaScript code. Here are some ways you can optimize your CSS for a faster website: Use Image Sprite. Reduce unnecessary code. And put CSS at the top and JS at the bottom. Splitting CSS files. Document Your Code, Organize Your Code At the end of your website’s speed optimization, Walmart reported the following result: Asynchronous loading of CSS and JavaScript files with PHP before being delivered to interact with the database Use the.

Optimize CSS delivery bookmark border in a non-render-blocking manner, without using HTML import to use JavaScript.

Optimize JavaScript and CSS delivery; Symbol and font usage customization; Reduce CSS, JavaScript and HTML (resources); Reduce redirects; Use. Select CSS delivery · JavaScript load deferred. These are considered advanced customizations, so take care of them and check your site.