SEO Terminology
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Cloak: The practice of delivering different content to the search engine and an end user. It’s a black hat practice.
CMS Content Management System – Programs such as Word press, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so choose.
Code swapping (bait and switch): it’s a practice of changing the content once high ranking is achieved.
Comment spam: Posting comments over blogs to generate in links to other websites.
Contextual advertisement: Advertising with respect to the content.
Conversion (goal): Achievement of a measurable goal on a website like Ad clicks, sign ups, and sales.
Conversion rate: Percentage of users who convert – see conversion.
CPC Cost per Click – the amount that is paid for every click by author to publisher. Here with whose website is advertising is an author and search engine is publisher.
CPM (Cost per Thousand impressions): It is amount to be paid by author to publisher for thousand impressions of an ad.
