Digital and social media marketing trend in year 2018
“Content is a fire ; social media is a gasoline.” – by (Jay Baer)
Gone are those days when marketing was done through TV commercials, where the span for those Ad’s suppose to be for 2 to 4 minutes hardly and that to companies need to book the slots for prime time engagement so that their advertisement reach to the maximum audience. Billboards, Business cards, radio, magazines or newspapers lost their charm in today’s digital world of marketing. Social media has changed everything. In today’s scenario, marketers need to build digital relationship with their customers. W have seen the drastic change in the marketing field during the last one decade, Indian marketing industry has evolved like anything.
In traditional marketing if one need to understand the customers need they have to follow the techniques such as collecting data for doing their research and development which is known as Physical survey to collect the feedback and have to carry the burden of questionnaires as well , but nowadays we can see that on YOUTUBE, AMAZON or on any mobile application before playing any video or while surfing the internet we can see the pop-ups on xyz company conducting the surveys termed as “SMART SURVEY”. Apart from that letters, phone calls, emails were the traditional methods of doing interactions with the customers whereas the Digital marketing relies strongly on the internet where the platform is open for every customer to join interaction sessions and respond in real time.
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