Important Interview Question & Answer on PPC /Google Adwords

Q1) How AdWords works?

• Bidding system ( CPC, CPM)
• CPC Bid is one of the main important factor that affects  Ad Rank.
• Pay per Click(PPC)System

Q2)What is Google Quality Score ( GQS)?

The measure of relevancy of your  Ads & Landing Pages to the keywords you have chosen in your campaigns.

CTR  or historical  performances  of your Ads  is one of the most  important factors in determining GQS

Q3)What are the Factors which affect Quality Score?

• CTR(Click-through rate) of the keyword
• The relevance of Keywords and Ads
• Landing Page Quality
• Historic Account Data

Q4)How you can improve the Conversion Rates?

• Do A/B  Testing
• Set up  a Sales Funnel
• Share detailed  Product  Info on Landing  Page
• Remove any distractions from landing page /Improve the quality of Landing page.
• Add an incentive to take any action right away.
• By creating ads which match perfectly with keywords and creating a tightly themed ad group so we can get targeted users to the best landing page.

Q5)Which are the important Google Ad Extensions?

• Sitelinks
• Callout
• Structured snippet
• Call
• Message
• Location
• Price
• Affiliate Location

Q6) A Most important factor in determining your Ad’s Position?

• Maximum CPC comes first
• Next comes CTR in importance

Q7)What is Broad Match?

Increase your reach  by triggering  your Ad even in the case of :

• Similar Phrases
• Misspellings
• Singular and plural forms
• Synonyms as well as relevant  variations

Q8)What factors affect Landing Page quality?

• Original Content
• Content Relevance to Ad  Text  and keywords
• Loading Speed and user-friendliness

Q9)Which feature allows automation inclusion of User’s query in the  Ad Text? How?

• Dynamic Keyword insertion
• Customizes Ad  as per  the User’s Query
• Google bold dynamically inserted terms, which helps your Ad stand out.

Q10) What is Phrase match?

• Triggers Ad  when a user searches exact  same targeted phrase, or with close variations
• Example: If the phrase is ” Car Horn” the Ad will trigger  even in the case  of ” Buy car horn” or ” Best car horn”

Q11) Can you bid on competitor  Trademark  Terms in Google Adwords/Ad’s?

• Google block the use of trademark terms in the Ad copy.
• Google allows the use of trademark terms for bidding though, so yes, you can  and you should

Q12) What is PPC marketing?

PPC means Pay Per Click. It utilizes a pay Structure for each  Ad that only gets paid  for when the Ad is clicked. It is a marketing strategy to drive traffic to a particular website through Search engines.

PPC is of 2 types

• SEARCH Ad’s
• DISPLAY Ad’s

In SEARCH Ad’s results are delivered when a  person does a search for a certain term.

E.g.Google Ad’s

In DISPLAY Ad’s; Ad’s are visible near similar content and only found when browsing.

E.g. Facebook  Ad’s

Q13)What is meant by Search Terms?

These are the exact Keywords for which the ads were triggered.

or

A word or combination of words or characters entered into a search engine in order to specify a particular thing to be searched for on www( WORLD WIDE WEB).

Q14) What is meant by Price Extension?

Price Extension display business’s offerings like the price of the products in details. It helps people to find more quickly what they want through the ad.

Price extension listing has its own link, so people can directly click on those links through the extension  to get what they want on the particular website.

Q15)What is Affiliate Locations Extensions?

It helps brands to display the names of retail stores where the product is available offline.

Q16)Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Google always suggests that different campaign settings may be more effective on different networks.

Q17)How long should advertisers wait after creating a new display campaign before analyzing its performance?

Google suggest waiting for atleat two to three week for the performance of new display campaign.