What is Digital Marketing?

  1. Basics of digital marketing: Commence an exciting, dynamic career with our professional course.
  2. Website Optimization: Let’s you to learn how to build and publish a well-designed, high performance, optimized, responsive website that is aligned to business goals.
  3. Content Marketing: Develop the knowledge and skills required to plan and execute content marketing strategy informed by business objectives, aligned with the buyer journey and overall marketing strategy.
  4. Social Media Marketing: This module will help in applying social media concepts, generate organic traffic and paid marketing campaigns to earn ROI and business objectives. Let’s you learn how to create buzz and learn from and target customers.
  5. SEO: This module will help you in building strategy to bring organic users to your website and how to be in top in the results shown in search engines.
  6. Paid search: It includes PPC(Pay Per Click) and CPM(Cost per impression). You will be trained to display compelling campaigns to a target audience based on their interest and demonstrated search history.
  7. Display and Video Advertising: This module help you in learning concepts of display and video advertising. How to create you tube channel, manage videos and identifying ad formats available for you tube and Google display network.
  8. Email Marketing: Delivering the relevant marketing communication to targeted audience in most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks.
  9. Analytics: Learn analytics tool to measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media.
  10. Referral Marketing: It’s an oldest form of marketing called to be “word of mouth”. This module lets you to learn how to encourage and reward customers to recommend products and services from consumer and B2B brands, both online and offline.
  11. Digital Strategy: This module train you in designing and implementation of complex and long term marketing strategies that serve to your marketing and commercial objectives.

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